Yulia Pakhomenko

Advertising concepts,
branding, media, print — from Moscow to Barcelona

Currently
Independent practice. Selected briefs — developers, branding and advertising.
Background
Extensive experience in leading global advertising and branding agencies, with expertise in taking products to local and international markets. The portfolio holds major tenders won and industry recognition — Effie and WOW Awards. I know how to build ideas that win at festivals and work in business.
20+Years
3Networks
120+Brands
1Gold Effie
Index Project Client Scope

Developers

✦1
Sezar City Residential blocks · A city built for living
Sezar Group
Identity
2
Full House Clubhouse · author architecture
Sezar Group
Branding
✦3
Sezar Future The future is already here
Sezar Group
Premium Brochure
4
Sezar Silica Architectural project · Crystal-faceted brochure
Sezar Group
Premium Brochure
02
Dom Dau Moscow-City · Genius embodied
Summa Elementov
Brand Identity
03
Foreville Business-class forest residences
3S Group
Brochure
07
Yuga Sevastopol · gated seaside quarter
Etalon
Identity
08
The Dreams by Dukley Montenegro · Mediterranean lifestyle
Dukley
Video
09
River Park Towers ★ WOW 2024 Finalist · Premium video
Aeon Development
Video
2024
✦10
Mikhalkovsky A portrait of your story
RG-Development
Campaign
11
Ocean City Izhevsk · Built on the heights
UDS
RebrandingCampaign
✦12
INEX Cyprus Developing Emotions · Cyprus campaign
BBF
Campaign

Sport & Wellness

✦01
ProektTela Moscow · Pilates & functional training studio
ProektTela
IdentityCampaign
02
Reebok EASYTONE Reebok · TV commercial
Reebok
★ Lyaysan UtyashevaTVC

FMCG

01
Royal Canin ★ Gold Effie 2018 · Pet Care
Mars Petcare
Special Project
1
Chudo
Wimm-Bill-Dann
TVC
2
Raspberry frappe
Wimm-Bill-Dann
TVC
03
Brooke Bond Unilever · TV commercial
Unilever
TVC
1
Digital project
Unilever
★ Vladimir Kristovsky
2
Discovery collection
Unilever
Campaign
05
Золотой Стандарт Inmarko (Unilever) · Print & TVC
Inmarko / Unilever
Campaign
06
Corny Schwartau · TV commercial
Schwartau
TVC
1
Manifesto of dreams
Oriflame
Campaign
2
Closer to your dreams
Oriflame
Campaign
3
Dreams of love nature
Oriflame
Campaign
4
Dreams of
Oriflame
Campaign
08
Felix Purina · Pet · TV & outdoor
Purina
Launch campaign
09
Pemolux Henkel · TV campaign
Henkel
TVC

Retail

01
Azbuka Vkusa Premium grocery · Brand work
Azbuka Vkusa
Retail
02
Magnit × Minions Haipuki promo · FMCG retail
Magnit
Retail
03
Volkswagen Allstar Jetta & Polo · Print campaign
Volkswagen
Campaign

Pharma

01
Ibuclin Pharma · Brand campaign
Dr. Reddy's
Video
02
Kelo-Cote Pharma · Print campaign
Kelo-Cote
Print · KV

Entertainment & Culture

01
Cirque du Soleil Russia tour · Show campaign
Cirque du Soleil
Campaign
02
Tretchikoff Exhibition Vladimir Tretchikoff · Second Originals
Solzhenitsyn Centre, Moscow
Exhibition
Yulia Pakhomenko
Approach

For me, branding and advertising communication are one inseparable whole. At its core there is always a single decisive idea. It unites the entire project and scales with ease — letting it live beyond trends and adapt to any task

Awards · selected
2025
WOW Awards — Bronze
Booklet · Standard & Comfort.
Developer: Stroytek. Brand: Dinamika. Team: Moslab.
2024
WOW Awards — Finalist
Video · Premium.
Developer: Aeon Development. Brand: River Park Towers. Team: Moslab.
2018
Effie Russia — Gold
Pet Care · Special Project.
Brand: Royal Canin. Team: DDB Russia.
Yulia Pakhomenko
About

Work — wherever there's a brief

I started as an art director at TBWA Russia, then led brand teams at EMCG, DDB and Leo Burnett Russia. Today I practise from Barcelona. For me there are no secondary tasks — whether an intimate local project or a global campaign, I immerse myself in each just as deeply, to find the one truly right idea.

Clients
Sezar Group3S GroupEtalonSumma ElementovDukley Aeon DevelopmentRG-DevelopmentUDSBBFMR Group PIKSamoletMarsWimm-Bill-DannUnilever SchwartauOriflamePurinaHenkelAzbuka Vkusa MagnitVolkswagenDr. Reddy'sCirque du SoleilSolzhenitsyn Centre ReebokSchwarzkopfNiveaLegoVisa BeelineRenaultMichelin