Felix

Brand launch

Pet care · TV & OOH campaign

Client
Purina
Scope
Launch campaign · TVC · OOH · POS · Promo
Execution
Concept · Art Direction

A full-scale launch of Felix on the market — one idea carried across TV, OOH, POS and digital.

Teaser · 00:10
Reveal · 00:30
Key visual
Felix — key visual, vertical
Felix — key visual, horizontal
OOH
Felix — outdoor board
POS
Felix — floor stand
Felix — shelf-stopper
Felix — shelf-stopper
Felix — hanging mobile (POS)
Felix — shelf-stopper
Felix — wobblers
Promo · campaign
Felix — promo
Felix — promo
Booklets
Felix — booklet
Felix — booklet
Digital
Felix — interactive banner 728×90
Felix — interactive banner 300×300
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